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Ham Yard Hotel, Firmdale Hotels

Ham Yard Hotel, Firmdale Hotels

London England Europe

When you book Ham Yard Hotel, Firmdale Hotels in London, England through our Enhanced Rates partnership, your stay includes daily breakfast, room upgrades and a hotel credit.

Exclusive Booking Perks

  • 100USD food & beverage credit
  • Complimentary breakfast
  • Welcome amenity upon arrival
  • Room upgrade (subject to availability)
  • Early check In / Late check out (subject to availability)

Location

Map of 1 Ham Yard, London W1D 7DT, UK
1 Ham Yard, London W1D 7DT, UK

Firmdale's signature approach, mixing bold pattern with contemporary British art, finds its fullest expression at this Soho property, where Kit Kemp's eye for colour and texture creates interiors that feel resolutely residential rather than corporate. The hotel occupies a quiet side street just off Regent Street, placing you at the convergence of Soho's theatre district, Mayfair's galleries, and the shopping thoroughfares of Oxford Street and Piccadilly.

Soho itself retains the layered character of its 300-year evolution from aristocratic enclave to entertainment quarter. The district's 17th-century parish church, St Anne's, stands a few streets north, a reminder of when these lanes were first laid out as townhouses for the upper classes. Today the neighbourhood pulses with a different energy: narrow streets lined with Italian delicatessens, record shops, jazz clubs, and the kind of informal restaurants where chefs open their own places after years in Michelin kitchens. Soho Square, one of London's earliest formal gardens, offers a rare pocket of green.

London City Airport lies 13 kilometres east, Heathrow 23 kilometres west. The Elizabeth line connects Heathrow to central London in under 30 minutes; from either airport, a taxi brings you directly to the hotel's Soho doorstep.

Three Michelin-recognised restaurants operate within the hotel itself. Kricket serves regional Indian cooking at a counter overlooking the open kitchen, the original permanent home of what began as a pop-up. Kiln, equally intimate, works with clay pots, woks, and grills to produce fiery Thai dishes with influences from Laos, Myanmar, and Yunnan. Bocca di Lupo, the Italian stalwart, has sustained its popularity for years through classic techniques and a buzzing atmosphere. Book a table at any of the three; each offers a distinct regional approach at prices that reflect the neighbourhood's democratic dining culture rather than Mayfair formality.

Beyond the property, Westminster's UNESCO ensemble, including the Palace of Westminster and Westminster Abbey, sits one kilometre south along the Thames. The Tower of London, four kilometres east, preserves William the Conqueror's massive White Tower, the finest example of Norman military architecture in the kingdom. Closer at hand, the Royal Academy on Piccadilly and the National Portrait Gallery just off Trafalgar Square anchor a gallery circuit that spans Old Masters to contemporary installation. Covent Garden's market halls and the British Museum's classical facade both lie within a 15-minute walk.

May through September brings the warmest months, with highs reaching 21°C in July and August. The light stretches long into the evening, parks fill with office workers at lunchtime, and the city's outdoor terraces finally justify their optimism. June sees the most rain, but showers tend to pass quickly, leaving the streets slick and the air soft.

Autumn cools to mid-teens by October, the plane trees in the squares turning bronze. Theatre season resumes in full force; gallery exhibitions open for the new cultural calendar. Winter settles in with January highs around 7°C, the kind of damp chill that makes ducking into a warm pub feel necessary rather than indulgent.

Spring arrives tentatively. March and April hover between 10 and 13°C, but the city shakes off its grey mood. Museum queues shorten, restaurant reservations ease, and the parks begin their slow unfurling. Late spring, particularly May, offers the balance: mild days, manageable crowds, and London at its most approachable.

Frequently Asked Questions

You often receive the same rate as booking direct through our Enhanced Rates partnership, with complimentary perks including daily breakfast, room upgrades and a hotel credit. Across our 3300+ partner properties, 84% include daily breakfast and 89% include room upgrades. Your travel advisor is also available to advocate on your behalf if anything goes wrong during your stay.
In most cases, yes. Complimentary perks are typically included alongside seasonal promotions or hotel-run sales, so you can often receive the promotional rate plus perks like breakfast, room upgrades, and hotel credits. We'll confirm the details for your specific booking.
Not necessarily. Your rate often matches Ham Yard Hotel, Firmdale Hotels's published rate, but other platforms may occasionally offer discounted prices. Our focus is on the overall value of your stay, with complimentary perks like breakfast, room upgrades, and hotel credits, plus a dedicated travel advisor who can advocate on your behalf.
Nightly rates at Ham Yard Hotel, Firmdale Hotels in London vary by season, room category, and length of stay. When you book through our Enhanced Rates partnership, your stay includes 4 complimentary perks, including daily breakfast, room upgrades and a hotel credit, at the same rate as booking direct. Request a personalized quote for current rates.
Firmdale Hotels is a London and New York-based collection of individually designed boutique luxury properties, owned by Tim and Kit Kemp. Each hotel features Kit Kemp's distinctive interiors, mixing bold colour, pattern, and contemporary British art. The brand is known for its drawing rooms, private screening rooms, and a residential atmosphere that blends comfort with creativity.

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What Guests Say: Ham Yard Hotel, Firmdale Hotels

“If I had to quickly convey the vibe of Ham Yard I would say 'vibrant, modern whimsy.' When you walk into a Firmdale - the sheer number and variety of patterns and colors and shapes is like nothing I've ever seen but astoundingly, it all works. Kit's unexpected patterns, bold color combinations and quirky artwork weave together a sense of fun that underpins the entire space. It's luxurious, but never takes itself too seriously.”

Michelin Guide Restaurants Nearby

408 Michelin Guide restaurants within 50 km of Ham Yard Hotel, Firmdale Hotels

98 Starred Bib Gourmand 54 Bib Gourmand 256 Michelin Selected

Kricket

Indian

Bib Gourmand Bib
On-Site ££

Kiln

Thai, South East Asian

Bib Gourmand Bib
On-Site ££

Bocca di Lupo

Italian

Selected
On-Site ££

The Devonshire

Traditional British

Selected
On-Site ££

Brasserie Zédel

French

Selected
On-Site ££

Sketch, The Lecture Room and Library

Modern French

491 m ££££

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