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Ham Yard Hotel, Firmdale Hotels

Ham Yard Hotel, Firmdale Hotels

When you book Ham Yard Hotel, Firmdale Hotels in London, England, through our Enhanced Rates partnership, your stay includes breakfast, a 100 USD food and beverage credit and a welcome amenity. You also receive a room upgrade, early check-in and late check-out when available. No premium credit card or membership needed: request a quote and our advisor books it at the same rate as booking direct.

Exclusive Booking Perks

These perks are included with your stay at the same rate as booking direct with the hotel.

  • 100USD food & beverage credit
  • Complimentary breakfast
  • Welcome amenity upon arrival
  • Room upgrade (subject to availability)
  • Early check In / Late check out (subject to availability)

Guest feedback

9.8/10 from 111 guest reviews

By category

Service 10.0/10
Room Quality 10.0/10
Location 10.0/10
Amenities 9.6/10

Guests liked

  • Exceptional service
  • Delicious food
  • Great location
Read what guests commented

Location

Map of 1 Ham Yard, London W1D 7DT, UK
1 Ham Yard, London W1D 7DT, UK

Firmdale's signature approach, mixing bold pattern with contemporary British art, finds its fullest expression at this Soho property, where Kit Kemp's eye for colour and texture creates interiors that feel resolutely residential rather than corporate. The hotel occupies a quiet side street just off Regent Street, placing you at the convergence of Soho's theatre district, Mayfair's galleries, and the shopping thoroughfares of Oxford Street and Piccadilly.

Soho itself retains the layered character of its 300-year evolution from aristocratic enclave to entertainment quarter. The district's 17th-century parish church, St Anne's, stands a few streets north, a reminder of when these lanes were first laid out as townhouses for the upper classes. Today the neighbourhood pulses with a different energy: narrow streets lined with Italian delicatessens, record shops, jazz clubs, and the kind of informal restaurants where chefs open their own places after years in Michelin kitchens. Soho Square, one of London's earliest formal gardens, offers a rare pocket of green.

London City Airport lies 13 kilometres east, Heathrow 23 kilometres west. The Elizabeth line connects Heathrow to central London in under 30 minutes; from either airport, a taxi brings you directly to the hotel's Soho doorstep.

Step outside and Soho's theatre district unfolds in every direction, but the neighbourhood's real draw is its layered dining culture. Sketch, The Lecture Room and Library holds three Michelin stars five hundred metres north, where Mourad Mazouz and Pierre Gagnaire turn an 18th-century townhouse into edible theatre. Hélène Darroze at The Connaught, one kilometre east within the wood-panelled Connaught Hotel, offers three-starred modern cuisine in pastel-softened rooms that balance formality with ease. Alain Ducasse at The Dorchester, just over a kilometre away, delivers French precision wrapped in warm service that makes the experience feel personal rather than rarefied. Book a table at any of these well ahead; London's starred dining scene moves fast.

Seven Dials Market and the Soho Vegan Market bring casual grazing within steps, while Marylebone Farmers' Market, organic and sprawling, sets up 1.5 kilometres north each Sunday. The Tower of London's Norman fortifications stand four kilometres east, Maritime Greenwich's 17th and 18th-century ensemble ten kilometres downriver. Kew's Royal Botanic Gardens, eleven kilometres southwest, shelters glasshouse collections spanning three centuries of horticultural ambition. For wine beyond the glass, Oeno House operates a tasting room 3.3 kilometres away, urban winemaking in a city better known for gin.

May through September brings the warmest months, with highs reaching 21°C in July and August. The light stretches long into the evening, parks fill with office workers at lunchtime, and the city's outdoor terraces finally justify their optimism. June sees the most rain, but showers tend to pass quickly, leaving the streets slick and the air soft.

Autumn cools to mid-teens by October, the plane trees in the squares turning bronze. Theatre season resumes in full force; gallery exhibitions open for the new cultural calendar. Winter settles in with January highs around 7°C, the kind of damp chill that makes ducking into a warm pub feel necessary rather than indulgent.

Spring arrives tentatively. March and April hover between 10 and 13°C, but the city shakes off its grey mood. Museum queues shorten, restaurant reservations ease, and the parks begin their slow unfurling. Late spring, particularly May, offers the balance: mild days, manageable crowds, and London at its most approachable.

Frequently Asked Questions

You often receive the same rate as booking direct through our Enhanced Rates partnership, with complimentary perks including daily breakfast, room upgrades and a hotel credit. Across our 3300+ partner properties, 84% include daily breakfast and 89% include room upgrades. Your travel advisor is also available to advocate on your behalf if anything goes wrong during your stay.
In most cases, yes. Complimentary perks are typically included alongside seasonal promotions or hotel-run sales, so you can often receive the promotional rate plus perks like breakfast, room upgrades, and hotel credits. Some rate types are not eligible, and perks cannot be added to a booking made elsewhere, so the reservation needs to come through us. We'll confirm what applies to your dates.
Not necessarily. Your rate often matches Ham Yard Hotel, Firmdale Hotels's published rate, but other platforms may occasionally offer discounted prices. Our focus is on the overall value of your stay, with complimentary perks like breakfast, room upgrades, and hotel credits, plus a dedicated travel advisor who can advocate on your behalf.
Nightly rates at Ham Yard Hotel, Firmdale Hotels in London vary by season, room category, and length of stay. When you book through our Enhanced Rates partnership, your stay includes 4 complimentary perks, including daily breakfast, room upgrades and a hotel credit, at the same rate as booking direct. Request a personalized quote for current rates.
No premium credit card or membership needed. The perks at Ham Yard Hotel, Firmdale Hotels come from booking through our Enhanced Rates partnership, not from a card or membership programme. Request a quote and your travel advisor books your stay at the same rate as booking direct, with your perks confirmed before you book.
Firmdale Hotels is a London and New York-based collection of individually designed boutique luxury properties, owned by Tim and Kit Kemp. Each hotel features Kit Kemp's distinctive interiors, mixing bold colour, pattern, and contemporary British art. The brand is known for its drawing rooms, private screening rooms, and a residential atmosphere that blends comfort with creativity.
Natasha Hardy, your travel advisor

Quotes are personally reviewed by Natasha Hardy, founder of The Uncommon Traveller

5.0 rating · 8 Google reviews

There is no fee or markup. The hotel pays our commission.

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What Guests Say: Ham Yard Hotel, Firmdale Hotels

“If I had to quickly convey the vibe of Ham Yard I would say 'vibrant, modern whimsy.' When you walk into a Firmdale - the sheer number and variety of patterns and colors and shapes is like nothing I've ever seen but astoundingly, it all works. Kit's unexpected patterns, bold color combinations and quirky artwork weave together a sense of fun that underpins the entire space. It's luxurious, but never takes itself too seriously.”

“We did three nights at the Ham Yard and it was lovely. This started with a great check in process at 8:30am and our room being ready. The hotel is full of whimsy with great artwork, floral displays, and a lovely library. The room was comfortable, well laid out and had a tremendous sense of place (we booked a terrace junior suite). The shower had excellent water pressure and there was plenty of storage for both of us.”

“We stayed at Ham Yard last weekend!! Loved it- agree on convenient location- in the midst of so much but felt quiet and tucked away in the Han Yard village. Room was very spacious (i got upgraded to junior suite), and i was worried the colorful decor would be "too much" but it was just perfect. Honor Bar in drawing room is a nice touch for after bar closes.”

Michelin Guide Restaurants Nearby

417 Michelin Guide restaurants within 50 km of Ham Yard Hotel, Firmdale Hotels

95 Starred Bib Gourmand 54 Bib Gourmand 268 Michelin Selected

Sketch, The Lecture Room and Library

Modern French

491 m $$$$

Hélène Darroze at The Connaught

Modern Cuisine

1.0 km $$$$

Alain Ducasse at The Dorchester

French

1.3 km $$$$

Restaurant Gordon Ramsay

French

3.4 km $$$$

The Ledbury

Modern Cuisine

4.6 km $$$$

CORE by Clare Smyth

Modern British

4.7 km $$$$

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