Ham Yard Hotel, Firmdale Hotels
When you book Ham Yard Hotel, Firmdale Hotels in London, England, through our Enhanced Rates partnership, your stay includes breakfast, a 100 USD food and beverage credit and a welcome amenity. You also receive a room upgrade, early check-in and late check-out when available. No premium credit card or membership needed: request a quote and our advisor books it at the same rate as booking direct.
Exclusive Booking Perks
These perks are included with your stay at the same rate as booking direct with the hotel.
- 100USD food & beverage credit
- Complimentary breakfast
- Welcome amenity upon arrival
- Room upgrade (subject to availability)
- Early check In / Late check out (subject to availability)
Guest feedback
9.8/10 from 111 guest reviews
Read what guests commentedBy category
Guests liked
- Exceptional service
- Delicious food
- Great location
Location
Firmdale's signature approach, mixing bold pattern with contemporary British art, finds its fullest expression at this Soho property, where Kit Kemp's eye for colour and texture creates interiors that feel resolutely residential rather than corporate. The hotel occupies a quiet side street just off Regent Street, placing you at the convergence of Soho's theatre district, Mayfair's galleries, and the shopping thoroughfares of Oxford Street and Piccadilly.
Soho itself retains the layered character of its 300-year evolution from aristocratic enclave to entertainment quarter. The district's 17th-century parish church, St Anne's, stands a few streets north, a reminder of when these lanes were first laid out as townhouses for the upper classes. Today the neighbourhood pulses with a different energy: narrow streets lined with Italian delicatessens, record shops, jazz clubs, and the kind of informal restaurants where chefs open their own places after years in Michelin kitchens. Soho Square, one of London's earliest formal gardens, offers a rare pocket of green.
London City Airport lies 13 kilometres east, Heathrow 23 kilometres west. The Elizabeth line connects Heathrow to central London in under 30 minutes; from either airport, a taxi brings you directly to the hotel's Soho doorstep.
Step outside and Soho's theatre district unfolds in every direction, but the neighbourhood's real draw is its layered dining culture. Sketch, The Lecture Room and Library holds three Michelin stars five hundred metres north, where Mourad Mazouz and Pierre Gagnaire turn an 18th-century townhouse into edible theatre. Hélène Darroze at The Connaught, one kilometre east within the wood-panelled Connaught Hotel, offers three-starred modern cuisine in pastel-softened rooms that balance formality with ease. Alain Ducasse at The Dorchester, just over a kilometre away, delivers French precision wrapped in warm service that makes the experience feel personal rather than rarefied. Book a table at any of these well ahead; London's starred dining scene moves fast.
Seven Dials Market and the Soho Vegan Market bring casual grazing within steps, while Marylebone Farmers' Market, organic and sprawling, sets up 1.5 kilometres north each Sunday. The Tower of London's Norman fortifications stand four kilometres east, Maritime Greenwich's 17th and 18th-century ensemble ten kilometres downriver. Kew's Royal Botanic Gardens, eleven kilometres southwest, shelters glasshouse collections spanning three centuries of horticultural ambition. For wine beyond the glass, Oeno House operates a tasting room 3.3 kilometres away, urban winemaking in a city better known for gin.
May through September brings the warmest months, with highs reaching 21°C in July and August. The light stretches long into the evening, parks fill with office workers at lunchtime, and the city's outdoor terraces finally justify their optimism. June sees the most rain, but showers tend to pass quickly, leaving the streets slick and the air soft.
Autumn cools to mid-teens by October, the plane trees in the squares turning bronze. Theatre season resumes in full force; gallery exhibitions open for the new cultural calendar. Winter settles in with January highs around 7°C, the kind of damp chill that makes ducking into a warm pub feel necessary rather than indulgent.
Spring arrives tentatively. March and April hover between 10 and 13°C, but the city shakes off its grey mood. Museum queues shorten, restaurant reservations ease, and the parks begin their slow unfurling. Late spring, particularly May, offers the balance: mild days, manageable crowds, and London at its most approachable.
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