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NoMad London

NoMad London

When you book NoMad London in England through our Virtuoso partnership, your stay includes daily full breakfast for up to two guests. You also receive a room upgrade and early check-in when available. No premium credit card or membership needed: request a quote and our advisor books it at the same rate as booking direct.

Exclusive Booking Perks

These perks are included with your stay at the same rate as booking direct with the hotel.

  • Upgrade on arrival, subject to availability
  • Daily Full Breakfast for up to two guests per bedroom, served in the restaurant and via in-room dining
  • $100 USD equivalent Hotel credit, once during stay (Excludes concierge services and banquet charges. Not combinable, not valid on room rate, no cash value if not redeemed in full)
  • Early Check-In, subject to availability
  • Guaranteed 2pm Late Check-Out

Guest feedback

9.2/10 from 916 guest reviews

By category

Service 8.3/10
Room Quality 9.8/10
Location 9.9/10
Amenities 9.3/10

Guests liked

  • Great location
  • Comfortable rooms
  • Helpful staff

Points to consider

  • Poor service communication
  • Limited dietary options
Read what guests commented

Location

Map of 28 Bow St, London WC2E 7AW, UK
28 Bow St, London WC2E 7AW, UK

NoMad London brings the brand's signature European grandeur and collecting-house aesthetic to Covent Garden, where the energy shifts between matinee crowds spilling from the Royal Opera House and late-night theatregoers heading to the Theatre Royal, Drury Lane. St Clement Danes sits on the eastern edge of the West End, between the polished retail arcades of the central Covent Garden piazza and the more intimate independent shops clustered around Neal's Yard and Seven Dials.

Long Acre divides the district: north is all cobbled alleys and hand-lettered storefronts, south is street performers and the hum of the London Transport Museum. The neighbourhood carries the layered history of a former market district turned cultural quarter, where 18th-century architecture houses contemporary commerce.

From here, the Thames is a ten-minute walk south, Westminster's spires rise two kilometres downstream, and the Tower of London's Norman battlements command the riverbank three kilometres east. London City Airport sits twelve kilometres away; Heathrow is twenty-four, both accessible by Tube or taxi.

The hotel's dining follows the NoMad tradition of collaboration with notable chefs, bringing a New York sensibility to London's already formidable restaurant culture. Beyond the property, Covent Garden's position between Soho and the West End puts some of the city's most ambitious kitchens within walking distance. Sketch, The Lecture Room and Library holds three Michelin stars for Pierre Gagnaire's Modern French cooking in Mourad Mazouz's theatrical eighteenth-century townhouse, thirteen hundred metres north. Hélène Darroze at The Connaught, nearly two kilometres northwest in Mayfair, offers three-starred Modern Cuisine in a wood-panelled room softened by pastels and plush seating.

The Theatre Royal Drury Lane and the Royal Opera House anchor the neighbourhood's performance calendar, while the London Transport Museum traces the capital's evolution through vintage rolling stock and original posters. Seven Dials Market, three hundred metres north, gathers food stalls under one roof for Thai curries, Korean fried chicken, and natural wines. Book a table at Alain Ducasse at The Dorchester for three-starred French precision in Mayfair, or wander two kilometres south to the Palace of Westminster and Westminster Abbey, where Gothic Revival stonework and medieval foundations tell the story of British governance and worship since 1066.

Spring sees London emerge from its low grey ceiling: March and April bring pale sunshine and temperatures climbing from nine to twelve degrees, daffodils in the Royal Parks, and lighter footfall before summer crowds arrive. May through August offers the city's warmest stretch, July peaking near twenty-one degrees, evenings stretching long enough for al fresco drinks in Covent Garden's piazza.

September holds onto summer's warmth, twenty degrees and golden light raking across the Thames, arguably the finest month to visit. October cools quickly, the air sharpening, plane trees turning copper.

November through February is the damp season, temperatures hovering between six and ten degrees, rain frequent but rarely torrential, the city retreating indoors to fireplaces and wood-panelled pubs. Winter light is brief and pewter-toned, but theatre season runs at full tilt.

Frequently Asked Questions

You often receive the same rate as booking direct through our Virtuoso partnership, with complimentary perks including daily breakfast, room upgrades and a $100 hotel credit. Across our 3300+ partner properties, 84% include daily breakfast and 89% include room upgrades. Your travel advisor is also available to advocate on your behalf if anything goes wrong during your stay.
In most cases, yes. Complimentary perks are typically included alongside seasonal promotions or hotel-run sales, so you can often receive the promotional rate plus perks like breakfast, room upgrades, and hotel credits. Some rate types are not eligible, and perks cannot be added to a booking made elsewhere, so the reservation needs to come through us. We'll confirm what applies to your dates.
Not necessarily. Your rate often matches NoMad London's published rate, but other platforms may occasionally offer discounted prices. Our focus is on the overall value of your stay, with complimentary perks like breakfast, room upgrades, and hotel credits, plus a dedicated travel advisor who can advocate on your behalf.
Nightly rates at NoMad London in London vary by season, room category, and length of stay. When you book through our Virtuoso partnership, your stay includes 4 complimentary perks, including daily breakfast, room upgrades and a $100 hotel credit, at the same rate as booking direct. Request a personalized quote for current rates.
No premium credit card or membership needed. The perks at NoMad London come from booking through our Virtuoso partnership, not from a card or membership programme. Request a quote and your travel advisor books your stay at the same rate as booking direct, with your perks confirmed before you book.
Yes, there are 95 Michelin-starred restaurants within 50 km of NoMad London in London, England, making it a compelling destination for guests who value fine dining alongside their stay.
Natasha Hardy, your travel advisor

Quotes are personally reviewed by Natasha Hardy, founder of The Uncommon Traveller

5.0 rating · 8 Google reviews

There is no fee or markup. The hotel pays our commission.

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What Guests Say: NoMad London

“Beautiful property, stellar service and gorgeous suite. The location is perfect for a first visit to London as you're walkable to tons of key sites. We were upgraded to the Royal Opera Suite, which was spacious with a lovely view and chic decor.”

“At Nomad the service was excellent, food was quite good, bar was fun, gym was nice, and location worked great for a show. The rooms are small and a little lackluster.”

“Nomad is luxury, close enough to a tube station and in covent garden which is magical. Nomad does not have a lounge but I honestly didn't miss it because the property itself is lovely.”

Michelin Guide Restaurants Nearby

418 Michelin Guide restaurants within 50 km of NoMad London

95 Starred Bib Gourmand 54 Bib Gourmand 269 Michelin Selected

Sketch, The Lecture Room and Library

Modern French

1.3 km $$$$

Hélène Darroze at The Connaught

Modern Cuisine

1.9 km $$$$

Alain Ducasse at The Dorchester

French

2.2 km $$$$

Restaurant Gordon Ramsay

French

4.2 km $$$$

The Ledbury

Modern Cuisine

5.4 km $$$$

CORE by Clare Smyth

Modern British

5.6 km $$$$

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