The Soho Hotel, Firmdale Hotels

You often receive the same rate as booking direct through our Enhanced Rates partnership, with complimentary perks including daily breakfast, room upgrades and flexible check-in and check-out. Across our 2300+ partner properties, 92% include daily breakfast and 78% include room upgrades. Your travel advisor is also available to advocate on your behalf if anything goes wrong during your stay.

In most cases, yes. Complimentary perks are typically included alongside seasonal promotions or hotel-run sales, so you can often receive the promotional rate plus perks like breakfast, room upgrades, and hotel credits. We'll confirm the details for your specific booking.

Not necessarily. Your rate often matches The Soho Hotel, Firmdale Hotels's published rate, but other platforms may occasionally offer discounted prices. Our focus is on the overall value of your stay, with complimentary perks like breakfast, room upgrades, and hotel credits, plus a dedicated travel advisor who can advocate on your behalf.

Yes, there are 98 Michelin-starred restaurants within 50 km of The Soho Hotel, Firmdale Hotels in London, England, making it a compelling destination for guests who value fine dining alongside their stay.