W Florence
Marriott Luminous
When you book W Florence in Florence, Italy through our Marriott Luminous partnership, your stay includes daily breakfast, room upgrades and flexible check-in and check-out.
Exclusive Booking Perks
- Welcome amenity
- Complimentary breakfast daily for two guests per room
- Early check-in and late check-out (when available)
- Complimentary upgrade (if available at check-in)
Location
Frequently Asked Questions
You often receive the same rate as booking direct through our Marriott Luminous partnership, with complimentary perks including daily breakfast, room upgrades and flexible check-in and check-out. Across our 2200+ partner properties, 92% include daily breakfast and 78% include room upgrades. Your travel advisor is also available to advocate on your behalf if anything goes wrong during your stay.
In most cases, yes. Complimentary perks are typically included alongside seasonal promotions or hotel-run sales, so you can often receive the promotional rate plus perks like breakfast, room upgrades, and hotel credits. We'll confirm the details for your specific booking.
Not necessarily. Your rate often matches W Florence's published rate, but other platforms may occasionally offer discounted prices. Our focus is on the overall value of your stay, with complimentary perks like breakfast, room upgrades, and hotel credits, plus a dedicated travel advisor who can advocate on your behalf.
W Hotels is Marriott International's lifestyle luxury brand, targeting design-conscious travellers who value nightlife, music programming, and contemporary aesthetics. Properties feature signature W Living Room lobbies, curated cocktail bars, and rooms with bold colour palettes and mood lighting. The brand leans younger and more social than traditional luxury competitors.
Yes, there are 19 Michelin-starred restaurants within 50 km of W Florence in Florence, Italy, making it a compelling destination for guests who value fine dining alongside their stay.
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