Skip to main content
Luxury Hotel Offers
The Place Firenze

The Place Firenze

Florence Italy Europe

When you book The Place Firenze in Florence, Italy through our Virtuoso partnership, your stay includes daily breakfast, room upgrades and a $100 hotel credit.

Exclusive Booking Perks

  • Upgrade on arrival, subject to availability
  • Daily Breakfast for up to two guests per bedroom, served in the restaurant and via in-room dining (already included in property rates)
  • $100 USD equivalent Food & Beverage credit to be utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full)
  • Early Check-In / Late Check-Out, subject to availability

Location

Map of P.za di Santa Maria Novella, 7, 50123 Firenze FI, Italy
P.za di Santa Maria Novella, 7, 50123 Firenze FI, Italy

The property sits in San Frediano, the Oltrarno neighbourhood where Florence sheds its polished tourist veneer and settles into something closer to lived-in grace. This is where artisans still hammer leather in cramped workshops, where trattorias serve ribollita to locals who've been coming for decades, and where the Porta San Frediano, the medieval gate that once opened the road to Pisa, still marks the western edge of the old city. The streets here are narrower, quieter, punctuated by the occasional bell tower and the low murmur of Florentine dialect drifting from doorways.

Cross the Arno and you're half a kilometre from the UNESCO-inscribed Historic Centre, where the Renaissance built its monument to itself in marble and fresco. The Duomo's terracotta dome rises over rooftops to the east. The Pitti Palace and Boboli Gardens sprawl to the south. San Frediano itself resists that grandeur, preferring the everyday rhythm of neighbourhood bars and small piazzas where children kick footballs against stone walls.

Florence Airport, Peretola, is five kilometres north, a quick taxi ride through suburbs that give way to the medieval walls. Pisa International is seventy kilometres west if you're arriving from farther afield.

Within a kilometre, Florence unfolds its most celebrated tables. Enoteca Pinchiorri, housed in a 17th-century palazzo on Via Ghibellina, holds three Michelin stars and a wine list that reads like a collector's catalogue. Half a kilometre away, Santa Elisabetta operates inside the Byzantine Torre della Pagliazza, the city's oldest and only circular tower, where two stars mark creative Mediterranean cuisine that respects its medieval bones. Both demand advance reservations and a willingness to linger. Book a table at Santa Elisabetta if you want history with your tasting menu.

Closer to the property, the Oltrarno reveals its artisan soul. The leather market near Santa Croce is four hundred metres east, though serious buyers head to the smaller workshops tucked along Via di Santo Spirito. The Mercato di San Lorenzo, half a kilometre north across the river, sprawls with produce, truffles in season, and enough cured meat to stock a cellar. Oratio and Cantina Barbargianni, both under a kilometre, pour Tuscan wines in low-lit rooms where the conversation runs to terroir and harvest years.

July and August bring heat that settles over the terracotta rooftops and bakes the stone streets into a slow haze. Temperatures push past thirty degrees Celsius, and the city empties as Florentines flee to the coast. The light is sharp, almost metallic.

Spring and autumn are gentler. April through June, the air softens, the gardens green, and the terraces fill again. September and October carry the same clarity, though rain arrives more often as the season turns. October especially can surprise with downpours that send tourists scrambling under arcade awnings.

Winter is quiet, cool but rarely harsh. January mornings can dip just above freezing, and mist clings to the Arno at dawn. The museums are less crowded, the churches cold and echoing. It's the season for ribollita and long walks through empty streets.

Frequently Asked Questions

You often receive the same rate as booking direct through our Virtuoso partnership, with complimentary perks including daily breakfast, room upgrades and a $100 hotel credit. Across our 3300+ partner properties, 84% include daily breakfast and 89% include room upgrades. Your travel advisor is also available to advocate on your behalf if anything goes wrong during your stay.
In most cases, yes. Complimentary perks are typically included alongside seasonal promotions or hotel-run sales, so you can often receive the promotional rate plus perks like breakfast, room upgrades, and hotel credits. We'll confirm the details for your specific booking.
Not necessarily. Your rate often matches The Place Firenze's published rate, but other platforms may occasionally offer discounted prices. Our focus is on the overall value of your stay, with complimentary perks like breakfast, room upgrades, and hotel credits, plus a dedicated travel advisor who can advocate on your behalf.
Nightly rates at The Place Firenze in Florence vary by season, room category, and length of stay. When you book through our Virtuoso partnership, your stay includes 4 complimentary perks, including daily breakfast, room upgrades and a $100 hotel credit, at the same rate as booking direct. Request a personalized quote for current rates.
Yes, there are 19 Michelin-starred restaurants within 50 km of The Place Firenze in Florence, Italy, making it a compelling destination for guests who value fine dining alongside their stay.

Free service · No obligation

Request a Quote

Michelin Guide Restaurants Nearby

76 Michelin Guide restaurants within 50 km of The Place Firenze

19 Starred Bib Gourmand 12 Bib Gourmand 45 Michelin Selected

Enoteca Pinchiorri

Italian Contemporary, Creative

1.0 km €€€€

Santa Elisabetta

Creative, Mediterranean Cuisine

506 m €€€€

Arnolfo

Creative, Country cooking

40.5 km €€€€

Luca's by Paulo Airaudo

Contemporary, Creative

422 m €€€€

Borgo San Jacopo

Modern Cuisine, Classic Cuisine

555 m €€€€

Atto di Vito Mollica

Italian Contemporary

628 m €€€€

More Hotels in Florence

Brunelleschi Hotel

Brunelleschi Hotel

  • Upgrade on arrival, subject to availability
  • Daily Buffet Breakfast for up to two guests per bedroom, served in Hotel Restaurant
  • $100 USD equivalent Food & Beverage credit to be utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full)
  • Bookings in our Junior Suite or higher categories will receive an additional $100 Food & Beverage credit (for a total of $200 during stay)
  • +1 more perk
Upgrade on Arrival
View Details
Collegio alla Querce, Auberge Collection
Special Offer

Collegio alla Querce, Auberge Collection

50% off room

  • Upgrade on arrival, subject to availability
  • Daily full breakfast for up to two guests per bedroom, served in the restaurant or via in-room dining
  • $100 USD equivalent Resort or Hotel credit to be utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full)
  • Early check-in / Late check-out, subject to availability
Upgrade on Arrival
View Details
Grand Hotel Minerva

Grand Hotel Minerva

  • Upgrade on arrival, subject to availability
  • Daily breakfast for up to two guests per bedroom, served in the restaurant and via in-room dining (already included in property rates)
  • $100 USD equivalent Food & Beverage credit to be utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full)
  • Bookings in our Suites or Unique Rooms will receive an additional $100 credit (for a total of $200 during stay)
  • +1 more perk
Upgrade on Arrival
View Details

More Hotels in Italy

Airelles Venezia
Special Offer

Airelles Venezia

Complimentary Upgrade at time of Booking

  • Upgrade on arrival, subject to availability
  • Daily breakfast for up to two guests per bedroom, served in the restaurant (already included in property rates)
  • $100 USD equivalent Food & Beverage credit to be utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full)
  • Stays of 2+ nights will also receive a complimentary one-way trip by water taxi from Marco Polo Airport
  • +4 more perks
Upgrade at Booking
View Details
Anantara Palazzo Naiadi Rome Hotel

Anantara Palazzo Naiadi Rome Hotel

  • Upgrade on arrival, subject to availability
  • Daily Full breakfast for up to two guests per bedroom, served in the restaurant
  • $100 USD equivalent Food & Beverage credit to be utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full)
  • Bookings in our Junior Suite Piazza View or higher categories will receive an additional $100 Food & Beverage credit (for a total of $200 during stay)
  • +3 more perks
Upgrade on Arrival
View Details

More Hotels in Europe

Helvetia & Bristol Firenze – Starhotels Collezione

Helvetia & Bristol Firenze – Starhotels Collezione

  • Upgrade on arrival, subject to availability
  • Daily Buffet breakfast for up to two guests per bedroom, served in the restaurant
  • $100 USD Resort or Hotel credit to be utilized during stay (Not applicable towards Room service delivery charge, Garage, Transfers, or Dry cleaning; not combinable, not valid on room rate, no cash value if not redeemed in full)
  • Bookings in our Heritage Suites will also receive:
  • +4 more perks
Upgrade on Arrival
View Details
Palazzo Portinari Salviati

Palazzo Portinari Salviati

  • Upgrade on arrival, subject to availability
  • Daily Full breakfast for up to two guests per bedroom, served in the restaurant
  • $100 USD equivalent Food & Beverage credit to be utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full)
  • $50 USD equivalent Spa credit, once during stay, applicable towards massages and treatments (not applicable towards retail, no cash value if not redeemed in full)
  • +1 more perk
Upgrade on Arrival
View Details
Browse All Hotels →
Request a Quote WhatsApp

Last updated: