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The Place Firenze

The Place Firenze

When you book The Place Firenze in Florence, Italy, through our Virtuoso partnership, your stay includes daily breakfast for up to two guests and a $100 USD food and beverage credit. You also receive a room upgrade, early check-in and late check-out when available. No premium credit card or membership needed: request a quote and our advisor books it at the same rate as booking direct.

Exclusive Booking Perks

These perks are included with your stay at the same rate as booking direct with the hotel.

  • Upgrade on arrival, subject to availability
  • Daily Breakfast for up to two guests per bedroom, served in the restaurant and via in-room dining (already included in property rates)
  • $100 USD equivalent Food & Beverage credit to be utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full)
  • Early Check-In / Late Check-Out, subject to availability

Guest feedback

9.3/10 from 229 guest reviews

By category

Service 9.8/10
Room Quality 9.2/10
Location 9.3/10
Amenities 9.2/10

Guests liked

  • Attentive staff
  • Beautiful decor
  • Great food

Points to consider

  • Room size could vary
  • Slight concerns on value for money

Location

Map of P.za di Santa Maria Novella, 7, 50123 Firenze FI, Italy
P.za di Santa Maria Novella, 7, 50123 Firenze FI, Italy

The property sits in San Frediano, the Oltrarno neighbourhood where Florence sheds its polished tourist veneer and settles into something closer to lived-in grace. This is where artisans still hammer leather in cramped workshops, where trattorias serve ribollita to locals who've been coming for decades, and where the Porta San Frediano, the medieval gate that once opened the road to Pisa, still marks the western edge of the old city. The streets here are narrower, quieter, punctuated by the occasional bell tower and the low murmur of Florentine dialect drifting from doorways.

Cross the Arno and you're half a kilometre from the UNESCO-inscribed Historic Centre, where the Renaissance built its monument to itself in marble and fresco. The Duomo's terracotta dome rises over rooftops to the east. The Pitti Palace and Boboli Gardens sprawl to the south. San Frediano itself resists that grandeur, preferring the everyday rhythm of neighbourhood bars and small piazzas where children kick footballs against stone walls.

Florence Airport, Peretola, is five kilometres north, a quick taxi ride through suburbs that give way to the medieval walls. Pisa International is seventy kilometres west if you're arriving from farther afield.

Start with Luca's by Paulo Airaudo, four hundred metres from the hotel. This one-Michelin-starred dining room at Hotel La Gemma wraps itself in green boiserie and serves contemporary plates that reinterpret Tuscan ingredients with precision. For a longer evening, book Enoteca Pinchiorri, one kilometre east on Via Ghibellina. The three-starred flagship occupies a 17th-century palazzo and pairs Italian contemporary cuisine with a wine cellar that commands pilgrimages of its own. Closer to the property, the Mercato del Porcellino and the Mercato di San Lorenzo, both half a kilometre away, offer daily stalls heaped with porcini, pecorino, lampredotto. The leather market near the Loggia del Porcellino remains a working hub for bags and gloves, not yet entirely surrendered to tourist stalls.

The Uffizi Gallery and the Galleria dell'Accademia (housing Michelangelo's David) require advance booking but reward the effort with encounters that justify Florence's place in the Western canon. Walk south to the Boboli Gardens for gravel paths and Renaissance statuary under stone pines. The Bardini Gardens, less crowded, climb the hillside with panoramic terraces over the city's terracotta roofscape. Arnolfo, 40 kilometres south in Colle di Val d'Elsa, holds two Michelin stars and offers a modern glass-and-iron structure with views across the Tuscan countryside.

July and August bring heat that settles over the terracotta rooftops and bakes the stone streets into a slow haze. Temperatures push past thirty degrees Celsius, and the city empties as Florentines flee to the coast. The light is sharp, almost metallic.

Spring and autumn are gentler. April through June, the air softens, the gardens green, and the terraces fill again. September and October carry the same clarity, though rain arrives more often as the season turns. October especially can surprise with downpours that send tourists scrambling under arcade awnings.

Winter is quiet, cool but rarely harsh. January mornings can dip just above freezing, and mist clings to the Arno at dawn. The museums are less crowded, the churches cold and echoing. It's the season for ribollita and long walks through empty streets.

Frequently Asked Questions

You often receive the same rate as booking direct through our Virtuoso partnership, with complimentary perks including daily breakfast, room upgrades and a $100 hotel credit. Across our 3300+ partner properties, 84% include daily breakfast and 89% include room upgrades. Your travel advisor is also available to advocate on your behalf if anything goes wrong during your stay.
In most cases, yes. Complimentary perks are typically included alongside seasonal promotions or hotel-run sales, so you can often receive the promotional rate plus perks like breakfast, room upgrades, and hotel credits. Some rate types are not eligible, and perks cannot be added to a booking made elsewhere, so the reservation needs to come through us. We'll confirm what applies to your dates.
Not necessarily. Your rate often matches The Place Firenze's published rate, but other platforms may occasionally offer discounted prices. Our focus is on the overall value of your stay, with complimentary perks like breakfast, room upgrades, and hotel credits, plus a dedicated travel advisor who can advocate on your behalf.
Nightly rates at The Place Firenze in Florence vary by season, room category, and length of stay. When you book through our Virtuoso partnership, your stay includes 4 complimentary perks, including daily breakfast, room upgrades and a $100 hotel credit, at the same rate as booking direct. Request a personalized quote for current rates.
No premium credit card or membership needed. The perks at The Place Firenze come from booking through our Virtuoso partnership, not from a card or membership programme. Request a quote and your travel advisor books your stay at the same rate as booking direct, with your perks confirmed before you book.
Yes, there are 17 Michelin-starred restaurants within 50 km of The Place Firenze in Florence, Italy, making it a compelling destination for guests who value fine dining alongside their stay.
Natasha Hardy, your travel advisor

Quotes are personally reviewed by Natasha Hardy, founder of The Uncommon Traveller

5.0 rating · 8 Google reviews

There is no fee or markup. The hotel pays our commission.

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Michelin Guide Restaurants Nearby

76 Michelin Guide restaurants within 50 km of The Place Firenze

17 Starred Bib Gourmand 10 Bib Gourmand 49 Michelin Selected

Enoteca Pinchiorri

Italian Contemporary

1.0 km $$$$

Arnolfo

Creative

40.5 km $$$$

Luca's by Paulo Airaudo

Contemporary

422 m $$$$

Borgo San Jacopo

Modern Cuisine

555 m $$$$

Atto di Vito Mollica

Italian Contemporary

628 m $$$$

Gucci Osteria da Massimo Bottura

Italian Contemporary

654 m $$$$

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